HEMA • Geluksvogel
HEMA is introducing: the Lucky Bird. In the campaign, the Lucky Bird shows common unlucky moments in everyday life, making the target group aware of the importance of having health insurance that suits you. Fortunately, he has the HEMA Health Insurance. This way he is not only insured for care, but also for an extra 10% discount on most of the HEMA products. Because you’re either a lucky one or you’re not….
Concept, art direction & scripts
