VolkerWessels • Meemakers

With Meemakers, we chose a campaign built around experience. No explanation, just immersion. From elite sports to engineering, candidates were drawn into stories and moments you truly have to experience for yourself. A recognizable theme that VolkerWessels could flexibly apply across all sponsorships and channels.

Concept, art direction, copy and scripts

With Meemakers, we gave technical talent a first try at the one-of-a-kind F1 experience: VR racing and live manoeuvring of a real car. Three trainees got exclusive behind-the-scenes access. The result: VolkerWessels’ employer brand in pole position. Afterwards visitors on the DGD could race all day ling and win tickets for the upcoming year.

This marked the handover to VolkerWessels’ next sponsorship channel: cycling. Technical participants could sign up for a unique behind-the-scenes look at the VolkerWessels Cycling Team, with a strong technical focus.

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