Free a Girl • Fight as if they we're your own

By making it personal we create an emotional connection with someone who would otherwise ignore it. We created a digital out-of-home that used face-swap technology to replace the face of a young girl in an Indian brothel with the face of girls passing by. The girls we targeted were between 10-16 and were accompanied by their loved ones. From there, we exchanged the face of the girl in the billboard with the girl who walked past.