McDonald's • The W

The Dutch king Willem is hugely popular and every year on Kingsday our king visits one city. The event is broadcast live on national TV and watched by millions of people. But what nobody knew is that the day before, McDonald's made preparations to hack the event.

Concept & Art Direction

And for those who visited McDonald's

We changed the packaging as well

Publications

VOLKSKRANT, AD, METRO, ADFORMATIE
MARKETINGTRIBUNE,RTL NIEUWS,
HET KONINKLIJK HUIS, NOS NIEUWS.

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